Friday, July 30, 2010

Fantasy cricket gripps the nation


Cricket is undoubtedly the most popular sport in India, as a matter of fact it’s a religion in our country. So anything, related to the game of cricket is bound to capture the imagination of cricket fanatics. Fantasy cricket is one such product, which, ever since its emergence in our country a decade ago, has enthralled and captivated most cricket enthusiasts.

In India, every fan has his or her own opinion about the game. He or she more often than not is unhappy with the selection policy, and are questioning the credibility of the selectors in picking the team for any series. And also, imagine being the owner of your own team like a Shah Rukh Khan or Mukesh Ambani without any real investment. Fantasy cricket gives the fans the opportunity to pick and manage their own teams and compete with their friends on a global level.

So, how does one play fantasy cricket? Well, it’s not very complicated. It’s all about getting the permutations and combinations right in your team. A fantasy player gets to choose 11 players, within the allocated points who will feature in his team for a particular match or a tournament. A player also needs to nominate a captain, who will be instrumental in giving the team the required boost. At the end of the day, the fantasy player only scores points if his real life counterpart scores them. The incentive is huge for any user if his team does well, as he stands to win attractive prizes at the end of the tournament.

Today, there are many fans playing fantasy cricket, especially with the arrival of Dream11.com, who happen to be the real pioneers of fantasy cricket in our country. The influx of Dream11 has certainly revolutionized fantasy cricket, the reason being their focus is primarily on fantasy cricket.

Dream11.com was conceptualized by a group of cricket enthusiasts with a goal to create the world’s best fantasy cricket platform, where millions of fans could not only select and manage their ‘Dream11’ but also compete and connect with the global cricket community. It is a unique and innovative fantasy cricket website that offers the world’s first graphical fantasy cricket game. Although, Dream11 is still at a nascent stage, it has still managed to sign up over 450,000 registered users, enjoying up to 9 million page views per month, and users are spending an average of 16 to 20 minutes per visit on the web site.

With cricket being played all throughout the year, Dream11.com offers an ideal platform to enjoy the simulated thrill of the sport by providing its user to live their cricket fantasy. Dream11.com website also helps out the users in giving them the player profiles, live scores, schedules, standings, statistics and latest happenings in the world of cricket, which is beneficial for the player to build his team.

It’s interesting how fantasy sports has evolved all over. Initially, after its introduction the players were unsure, as to what they were getting into, they had a different perspective towards fantasy, many were apprehensive and cynical about the format. But today, fantasy sports is a $4.48 billion industry in the U.S and Canada alone, with an estimated number of over 60 million active players worldwide, some of whom have been playing the game for a period of 9 years spending about 5.2 hours a week managing their teams, and an average of over 34 minutes per day thinking about fantasy sports. These staggering numbers clearly are an indication of the progression of fantasy sports in India and abroad.

Dream11 since its inception a year ago, has been taking leap strides forward in the fantasy and gaming industry. The latest being, that Dream11 has been appointed the official gaming partner of the Mumbai Indians. By the virtue of this Dream11.com will now give MI fans a chance to play as a cricket selector and experience being a team owner on the Mumbaiindians.com website, and win cool Mumbai Indians merchandise.

Speaking of the growth and future of fantasy cricket, The founder and CMD of Dream11.com Harsh Jain said “ I think with 60 million fantasy players worldwide, and cricket being one of the world’s popular sports, the potential for fantasy cricket to grow domestically and globally is phenomenal,”

The above article was published in the June edition of Cricket Today magazine.

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